Lance Peter Group

Premium Property Marketing

We fill your pipeline. You close.

Buyer lead generation for property developments in Bali and Australia.

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Trusted industry-wide

We run the buyer-acquisition campaigns behind property developments in Bali and Australia.

Every development sells differently, so we don't run a template.

Enquiries generated
10,000+
Qualified & booked
77%
Cost per enquiry
$10–25

Across the campaigns we've run to date — a record, not a forecast for your project. Get your numbers on a call.

Services

Built around one
development at a time.

  • Development-Specific Strategy

    Who the development is for, what they'll pay, and the angle that moves them.

  • Paid Social Campaigns

    Facebook and Instagram, managed end to end against cost per qualified enquiry.

  • In-House Creative

    Video, statics and copy made for the development, not adapted from a brochure.

  • Enquiry Capture & Follow-Up

    Every enquiry lands in one place and is followed up fast.

  • Terms Built Around the Project

    Budget, channels and structure set to the development, in writing before launch.

How it works

From the right audience
to a real enquiry.

01 DiscoveryWe start with the development itself, not a media plan.
  • The stock, the price points and the settlement terms
  • Who has bought so far, and what moved them
  • How your sales process runs today
02 Positioning & OfferWe decide who the campaign speaks to, and what it asks them to do.
  • The buyer profile and the stock you're competing against
  • The angle we lead with, and the ones we hold back
  • The offer that earns a genuine enquiry
03 Creative & BuildEverything a buyer will see or touch is produced and connected before launch.
  • Video, statics and copy made for the development
  • The enquiry path — landing page or instant form
  • Tracking, CRM routing and instant lead alerts
04 Launch & OptimisationCampaigns go live and are worked continuously against cost per qualified enquiry.
  • Audience and creative tested against each other from day one
  • Reporting on spend, volume and cost per enquiry
  • Budget moved to whatever is actually converting
05 Enquiries to Your TeamBuyers arrive with context attached, ready for a conversation.
  • Their details and exactly what they responded to
  • Qualified to the depth we agreed up front
  • Delivered while the buyer is still warm
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Case studies

The numbers,
unedited.

Straight from the ad accounts we manage — not retyped, not rounded up.

Meta Ads Manager
Meta Ads Manager: 604 leads at $12.83 per lead
Meta Ads Manager
Meta Ads Manager: 523 leads at $16.47 per lead
Meta Ads Manager
Meta Ads Manager: 415 leads at $11.82 per lead
Meta Ads Manager
Meta Ads Manager: 402 leads at $10.37 per lead
Meta Ads Manager
Meta Ads Manager: 402 leads at $20.21 per lead

Releasing in the next six months?

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Markets

Two markets.
Two very different buyers.

Map marking where we run campaigns: Bali and Indonesia, south-east Queensland and coastal New South Wales. Where we run campaigns

Active market

Australia

Coastal and lifestyle developments along the eastern seaboard — Queensland, New South Wales and beyond.

  • Walks the site before committing to anything
  • Weighs up three comparable projects nearby
  • Talks to a broker, and to family, before signing

Active market

Bali

Villa and resort-residence developments, sold largely to buyers on the other side of an ocean.

  • Commits off-plan, often without ever seeing the site
  • Researching from Australia, Europe and across Asia
  • Decides on trust, track record and how the offer is framed

The team

The people behind
your campaign.

The Lance Peter Group team working together at a boardroom table

Jackson is your point of contact from the first call onwards. The work behind your campaign comes from the whole team.

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  • Jackson O'Neill, Marketing Manager at Lance Peter Group

    Jackson O'Neill

    Marketing Manager

  • Mark, Strategy and Client Accounts at Lance Peter Group

    Mark

    Strategy & Client Accounts

  • Elijah, Media Buying at Lance Peter Group

    Elijah

    Media Buying

  • Stacy, Reception and Executive Assistant at Lance Peter Group

    Stacy

    Reception & Executive Assistant

  • Sophie, Creative Director at Lance Peter Group

    Sophie

    Creative Director

  • Daniel, Performance and Analytics Lead at Lance Peter Group

    Daniel

    Performance & Analytics Lead

  • Priya, Campaign Operations and CRM Manager at Lance Peter Group

    Priya

    Campaign Operations & CRM Manager

Questions

The things developers
ask us first.

What does it cost?

There's no fixed price list, because there's no fixed campaign. What a first release in Bali needs is different to clearing final stock on the Gold Coast. We scope it once we understand the development, and you get the structure and the numbers in writing before anything starts.

Who pays for the advertising?

It depends on how the engagement is structured. On some projects the developer holds the ad account and the media budget; on others we fund the media ourselves and work on a performance basis. Which one suits comes down to the development, and it's agreed before we start.

How quickly do enquiries start coming in?

Build takes days rather than months, and enquiries typically start arriving in the opening weeks of a campaign. Volume and cost per enquiry then depend on the price point, the market and the offer — which is why the early weeks are spent testing and tightening rather than simply spending.

How do you keep enquiry quality up?

Volume without intent is worthless, so the campaigns are built to filter before your team ever sees a name — the offer, the qualifying questions and the follow-up are all designed to sort genuine buyers from browsers. Across the campaigns we've run to date, 77% of enquiries have been qualified and booked. How deep qualification goes on your project is agreed with you up front.

Do you work with my competitors?

We keep the roster deliberately small, and if there's any overlap between your development and something we already run, we raise it with you before we begin rather than after.

Do you close the sales as well?

No — your team closes, and nobody sells your development better than the people behind it. Our job is everything in front of that conversation: generating the enquiry, capturing it properly and getting it to your team while the buyer is still interested.

Who owns the ad account and the leads?

The enquiries are yours. They're delivered to you as they come in and they stay with you if we ever part ways. Ad account ownership depends on how the engagement is set up — either way, it's written down at the start rather than left vague.

My development isn't in Bali or Australia. Can you still help?

Possibly. Bali and Australia are where our market knowledge is deepest, and that knowledge is a real part of what makes the campaigns work — but the approach itself travels. If the development is strong, enquire anyway and we'll tell you honestly whether we're the right people for it.

Book a call

Let's talk about
your development.

A thirty-minute call on your development, your market, and what a campaign for it would realistically look like — including the numbers.

  • A straight read on whether your development suits paid social
  • The offer and campaign angle we'd test first
  • Realistic cost per enquiry for your market and price point
  • Scope, structure and terms in writing afterwards
Pick a time that suits you Prefer to talk now? Call +61 7 3522 2905

Speak with us directly

Call during Australian business hours, or send your project details and we'll come back to you within one business day.

Call +61 7 3522 2905 Send project details

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Get in contact
today.

Whether you're releasing a new development, moving remaining stock, or simply after a read on what paid social could do for a project — send the details below. We come back to every enquiry within one business day.

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